Data-Driven Business Transformation
The Problem
A mid-sized retailer was struggling with:
- Wasted ad spend – Social media campaigns had no performance tracking
- No clear sales trends – Best/worst products changed monthly
- Vendor conflicts – No data to hold suppliers accountable
Our Step-by-Step Fix
1. Data Foundation
- Identified 12 critical data points missing in their system (e.g., wrong product sku, product return reasons)
- Redesigned their POS and inventory systems to auto-capture this data
- Trained staff on “Why this matters” with real examples
2. Game Changing Reports
Created simple but powerful dashboards showing:
✔ Product Ranking (Profitability + Turnover)
✔ Vendor Scorecard (On-time delivery + Defect rates)
✔ Customer Heatmaps (Where high-value shoppers lived)
The Results
✅ 27% sales increase in 6 months
✅ 35% reduction in dead stock
✅ Ad spend ROI doubled by targeting right neighborhoods
Found 20% of products were wasting shelf space
Revealed top-performing vendor was actually the worst by quality metrics
Identified 3 under-target customer zones for social media ads
Client Voice
We were drowning in data but starving for insights. CA Vinit Shah didn’t just give us reports – they taught us how to think with data. Now we know exactly which products to push, which vendors to renegotiate with, and where to focus our ads. This isn’t just analytics – it’s a profit generator.
– Shirish Jain, CEO
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